5 Tips To Make Your App Go Viral

As a matter of first importance, there's no concealed recipe to make your application become famous online (in spite of the fact that th...

As a matter of first importance, there's no concealed recipe to make your application become famous online (in spite of the fact that the viral coefficient comes quite near numerically separating virality for you).

Nonetheless, there are a lot of approaches to build your odds of making your application turn into a web sensation. Some applications circulate around the web since they take after time tested strategies, for example, Smashing Magazine's viral application test.

For different applications, virality is totally unusual (Angry Bird, anybody?). As the regular viral stream outline above shows, virality.

Need to know the most important 5 hints to making your application become famous online?

There's a simple to-recollect acronym that will separate it for you: Value, Intuitive, Reward, Ability, Like-capable.

What does this mean?

Tips to Make Your App Go Viral

1. Value: You may think your app is perfectly suited to your target audience’s needs, but you know the saying about what assuming does.

You need to be absolutely sure that your app is exactly what your audience needs and answers a critical need – and how do you do this? Consumer testing!

Constantly test and integrate feedback at every stage of development, so when it becomes release time, you are positive that your target audience will be satisfied with your product.

After you release your app, it’s not time to stop testing. You should be consistently tweaking your app until your audience can’t live without it.

2. Intuitive: Your app needs to have intuitive design, and, more importantly, extremely intuitive sign-up and share functions, to ensure that users don’t get frustrated at the beginning stages.

Achieve this by making signing in through social media accounts automatic (today’s users don’t like mountains of usernames and passwords to remember).

And make sure sharing across social media channels is naturally engrained, not hidden.

3. Reward: Reward users with incentives and promotions to encourage them to share and invite friends to join.

Uber’s recent $20 for referrals and for the new sign-up is one example of a great reward campaign.

4. Awesome: Your app needs to be more than good, useful, and valuable – it has to be awesome. Today’s users are cool, and your app needs to be too.

Don’t think “awesome” is quantifiable when it comes to apps? Think about it – there are countless apps similar to yours, but what separates the fails from the successes is making an app that makes the user feel cooler.

Let’s look at Instagram. Plenty of other photo editing apps have failed, but Instagram rose to success. Why?

Because of it’s intuitive set up and instructions, the ease of sharing across social networks, its like-ability (both literally and figurability), the rewards (filtered pictures to make your friends jealous), and because, compared to other apps, it was just, well, awesome.

5. Like-able: Sorry, but this is one tip you can’t ignore. Your app’s brand needs to be like-able, both so users literally like it, and so they can “like” it easily across social media channels.

Users liking your app leads to them sharing it with friends. If, like being awesome, this seems too subjective to you, think about it in target audience terms.

What does your audience like? Look at their habits and see what they are sharing and liking across other sectors.

Mold your brand accordingly to ensure you are creating a product they don’t just need, but they like and want to share with others.

My Opinion

You’ve heard it time and time again: today’s users are more informed but have less time and more options.

This means they are more selective about what they like, dislike, and share.

When it comes to going viral, first impressions matter – and following these 5 key tips may not promise virality, but they will certainly give you an advantage over other apps.

What About You?
Share your ideas with us – what do you think causes an app to go viral?

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